It appears Nike is doing just fine in the wake of one of the most predictably divisive marketing campaigns in recent memory.
Ten days after Nike announced that Colin Kaepernick would be the face of its “Just Do It” 30th anniversary ad campaign, the sports apparel behemoth’s stock price closed at an all-time high on Thursday at $83.47, according to a report from Bloomberg.
Nike had previously faced a noticeable dip in its stock price in the immediate aftermath of its Kaepernick announcement, dropping nearly 3 percent in the next day of trading at the New York Stock Exchange. That fall has since been made up and more, with the current price slightly besting the company’s previous high of $83.00 from Wednesday and an earlier peak of $82.95 on Aug. 21, 2018.
LeBron James, who signed a lifetime contract with Nike a few years ago, happily greeted the news.