Patagonia saw an astounding $10 million in Black Friday sales ― five times its own expectations ― and, as promised, will donate every cent toward helping save the environment.
The high-end outdoor apparel and gear retailer announced the record-breaking haul Monday, saying the “enormous love” its customers showed to the planet will benefit hundreds of grassroots environmental organizations around the world.
Company spokeswoman Corley Kenna told The Huffington Post that the idea ― which customers reportedly took to calling a “fundraiser for the earth” ― surfaced during an internal brainstorming meeting following the U.S. presidential election. Patagonia, she said, was looking for something to showcase the importance of the environment and climate change.
“We felt that these were issues that united us and I think this is a demonstration that people agree,” Kenna told HuffPost. “Our customers agree.”
Trump has repeatedly called climate change a “hoax” and is surrounding himself with like-minded deniers. He has promised to pull the U.S. out of the historic Paris climate deal, cut all federal spending on the issue, increase America’s production of coal, oil and natural gas, and do away with Obama administration regulations aimed at cutting emissions.