Nike’s announcement Monday it would make Colin Kaepernick the face of its “Just Do It” campaign sparked a firestorm on social media — and literal fires, too.
Some social media users took to Twitter to showcase their frustrations. Videos and photos showed fans completely destroying their Nike-branded apparel, with some going as far as letting the gear go up in flames.
John Rich, of the country music band Big & Rich, also shared a photo of the band’s soundman’s cut-up Nike socks.
“Our Soundman just cut the Nike swoosh off his socks,” Rich wrote. “Former marine (sic). Get ready @Nike multiply that by the millions.”
Several other Twitter users joined in and showed how they were boycotting the brand.