BBC

Have we been ‘Greenwashed’? Why ‘bio’ and ‘green’ don’t mean what you think

Green. Bio. Natural. Clean. Organic. Eco-friendly. Sustainable. These are words we are confronted with constantly: on billboards, online and on TV. They are pervasive in advertising and appear on the products we see on supermarket shelves. But what do they really mean and how do companies use them to convince environmentally conscious consumers to buy […]