No one knows who put it here. But something rather odd has appeared in the centre of St Petersburg.
A bizarre art installation made up of one word: “ZAMESTIM” (“We will replace”).
Each letter is the first letter of an international brand that has suspended operations in Russia. Their company logos are featured, too.
Z is for Zara. A is for Adidas. M means McDonald’sā¦
Hundreds of international companies have pulled out of Russia in protest at the Kremlin’s offensive in Ukraine. Officials here have been trying to sound upbeat, claiming that Russia will find local replacements for foreign items no longer available.
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