Bud Light is under fire for partnering with controversial trans influencer Dylan Mulvaney, who uploaded a sponsored post for the beer company.
Mulvaney announced the partnership in a series of videos posted to social media at the weekend to coincide with the NCAA March Madness tournament.
The influencer even boasted how the brewer sent her a beer can with her face printed on it.
‘Happy March Madness!! Just found out this had to do with sports and not just saying it’s a crazy month!’ Mulvaney wrote on Instagram.
The gimmick was to honor the trans activist’s first full year of being an openly transgender woman.
Mulvaney’s announcement has faced backlash in some quarters with Twitter users describing the ad campaign as ‘gender propaganda’.
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