President Biden’s reelection campaign is seeking to appeal to older voters in an effort to tap into the power of the historically reliable voting bloc.
Last week, the president’s reelection campaign rolled out its Seniors for Biden-Harris effort, which will be led by first lady Jill Biden. The effort will include bingo nights and pickleball events in key states including Wisconsin, Minnesota, Nevada and Arizona.
The push comes as Biden has struggled to appeal to key voting groups, resulting in less-than-desirable poll numbers ahead of Election Day. But older voters are proving to be a bright spot for the campaign. A Fox News poll released this week showed Biden up two points over Trump for the first time since October. And among voters 65 years and older, the poll showed Biden up 15 points over Trump.
“Seniors are up for grabs,” said Bob Ward, a pollster at the Republican firm Fabrizio Ward. “It’s in their best interest to focus on senior voters just as I think it’s in the Trump campaign’s best interest to focus on senior voters.”
Ward worked with the Democratic firm Impact Research to poll voters from 44 of the most competitive congressional districts on behalf of AARP. According to the findings released on Thursday, Biden leads by five points among voters 65 years and older.
At the same time, voters between the ages 50 and 64 appear to be leaning toward Trump. The AARP poll found Trump leading by 15 points with that group.
Read more at TheHill.com
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