Bud Light has reportedly informed wholesalers it would buy back unsold beer once it expires as the company continues to face backlash from its polarizing pact with transgender influencer Dylan Mulvaney. The Wall Street Journal published a lengthy feature on the company’s struggles after conservatives across America have ditched Bud Light over the saga that […]
Tag: Bud light
Anheuser-Busch loses $6BN in six days
The ill-fated marketing partnership between beer giant Bud Light and trans influencer Dylan Mulvaney was launched without approval from senior executives of parent company Anheuser Busch (AB), according to a new report. The partnership unveiled on April 2 drew intense backlash from some quarters, with musician Kid Rock posting a video of himself shooting at […]
Budweiser Light partners with transgender poster girl
Bud Light is under fire for partnering with controversial trans influencer Dylan Mulvaney, who uploaded a sponsored post for the beer company. Mulvaney announced the partnership in a series of videos posted to social media at the weekend to coincide with the NCAA March Madness tournament. The influencer even boasted how the brewer sent her […]