PepsiCo is unshrinking shrinkflation. The owner of Lay’s, Doritos, Tostitos and Ruffles chips will put more chips in some bags to claw back customers tired of higher prices with skimpier bags. Shoppers have balked at downsized chips, cookies, paper towels and other products, widely known as shrinkflation, and turned to cheaper options or stopped buying […]
Tag: shrinkflation
‘Shrinkflation’ becoming a commonplace trend
If you’ve noticed you’re getting less for more while you shop, it’s not just you. ‘Shrinkflation’ – reducing a product’s size or quantity while keeping its price stable – is rampant. As the global economy grapples with issues including rising raw material costs, supply chain backlogs and higher post-pandemic labourer wages, consumers are bearing the […]