Bud Light has reportedly informed wholesalers it would buy back unsold beer once it expires as the company continues to face backlash from its polarizing pact with transgender influencer Dylan Mulvaney.
The Wall Street Journal published a lengthy feature on the company’s struggles after conservatives across America have ditched Bud Light over the saga that began in March when Mulvaney publicized that the beer company sent packs of Bud Light featuring the influencer’s face as a way to celebrate a full year of “girlhood.” Backlash was swift, and the promotion is now considered one of the most polarizing in the history of the digital space.
Now it seems parent company Anheuser-Busch is taking steps to help wholesalers who have taken a hit.
“The brewer recently told its wholesalers that it would buy back unsold cases of beer that have gone past their expiration date,” the Wall Street Journal report.
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