Hugh Hefner created Playboy at his kitchen table in Chicago. The magazine was blamed for (or credited with) setting off a cultural revolution in America, but within a few years Hefner was branded a male chauvinist. He was a proponent of free speech and a champion of civil rights who was decried as a merchant of smut.
Hefner died Wednesday at the age of 91, the magazine announced in a statement, writing that he “peacefully passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones.”
“My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom,” Hefner’s son Cooper, now the company’s chief creative officer, wrote in the company’s statment. “He defined a lifestyle and ethos that lie at the heart of the Playboy brand.”