Biden spends $30 million on new ad blitz

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President Biden is launching the first salvos of the general election campaign with a $30 million ad blitz and a tour of battleground states in March, as Nikki Haley’s departure from the race all but ensures he’ll be facing former President Donald Trump this fall.

His campaign announced the six-week advertising campaign Friday, with a buy that exceeds its total spending in 2023, signaling a shift to the general election. The ads will run on TV and also on radio through Black and Hispanic-owned outlets, as well as on digital platforms. There will also be specific buys geared toward the “March Madness” NCAA college basketball tournament this month.

Mr. Biden’s campaign says the ad campaign will focus on making an affirmative case for his reelection and on highlighting contrasts with Trump. Abortion rights and the “fight for the soul of the nation” are the themes of the messaging.

On the ground, the campaign plans to dramatically increase its brick-and-mortar presence this month and aims to open 100 new offices across battleground states with 350 new staffers. And the campaign is conducting outreach to establish coalitions with key base voters who were crucial to his 2020 win, including Black, Hispanic and Asian American and Pacific Islander voters.


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Chuck comes from a lineage of journalism. He has written for some of the webs most popular news sites. He enjoys spending time outdoors, bull riding, and collecting old vinyl records. Roll Tide!