Last June, in what the White House envisioned would be a turning-point speech in Chicago, President Joe Biden introduced a new slogan aimed at selling an economic revival.
The mantra was “Bidenomics.” And on this day, the word was plastered everywhere: flanking Biden on massive blue signs as he talked up an improving economy, across the base of his lectern, and draped down the walls of Chicago’s historic post office where Biden spoke to a couple hundred supporters.
For the rest of the year, Biden would go on to tout “Bidenomics” about every time he discussed the economy as he sought to tie his policy agenda − investments in manufacturing, infrastructure and the middle class − to historically low unemployment, a robust jobs market, and inflation that, after peaking in the summer of 2022, was cooling.
But over time, all the “Bidenomics” talk has disappeared.
During a recent campaign swing this month in Pennsylvania − in which Biden made three stops and sought to contrast his economic agenda with former President Donald Trump’s − Biden never mentioned the term “Bidenomics.” Nor did he utter the phrase during separate addresses to electrical workers and builders unions over the past week. Or Thursday in Syracuse, N.Y., where he announced more than $6 billion in subsidies for two microchip factories.
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