The Hallmark Channel pulled a same-sex marriage commercial amid pressure from conservative advocacy groups that petitioned the channel not to participate in the “promotion of homosexuality and transgenderism.”
Zola, a popular online wedding planning company, said Saturday it would no longer be advertising with Hallmark after it refused to show advertisements that included same-sex couples. Mike Chi, the company’s chief marketing officer, said in a statement that “all kisses, couples and marriages are equal celebrations of love.”
“The only difference between the commercials that were flagged and the ones that were approved was that the commercials that did not meet Hallmark’s standards included a lesbian couple kissing,” Chi said. “Hallmark approved a commercial where a heterosexual couple kissed.”
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