Oscars increase viewers cause of ‘Barbenheimer’

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This year’s Oscars event, which will be held in Los Angeles on March 10, should have more viewers: The members of the Academy of Motion Picture Arts and Sciences have pitted two of 2023’s highest-grossing movies— Christopher Nolan’s Oppenheimer from Universal Pictures and Greta Gerwig’s Barbie from Warner Bros.—against each other in the best picture category. The simultaneous release of those critically acclaimed films last July created the surprising Barbenheimer craze that sent legions of fans to the multiplex to see them both. Hollywood regarded the resulting box-office bonanza as a welcome resurrection of the decades-old view that art and commerce can successfully marry.

“The Academy has been hoping for something like this to happen, to see several box-office phenomenons in the best picture race,” says Michael Schulman, the author of Oscar Wars: A History of Hollywood in Gold, Sweat and Tears.

Read more at Bloomberg.com

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Chuck comes from a lineage of journalism. He has written for some of the webs most popular news sites. He enjoys spending time outdoors, bull riding, and collecting old vinyl records. Roll Tide!