Four years ago, Generation Z, or those born from 1997-2012, broke the record for young voter turnout. Their champion? Then-77-year-old Joe Biden. Four years later, less than 50% of 18-29 year-olds “definitely” plan on voting, and only 33% of the age group approves of President Biden’s job performance. The pressing question is why an overwhelmingly […]
Tag: Gen-Z
1 in 3 Gen-Z shoppers steal from self checkout
Roughly one in three young shoppers in the U.S. has admitted to giving themselves five-finger discounts at self-checkout counters, a new survey shows. According to loan marketplace LendingTree, 31% of Gen-Z consumers have stolen items from self-checkout kiosks, compared to 15% of consumers of any age. Those figures come as businesses work to combat […]
Gen-Z workers are exhausted and stressed
Researchers say younger generations deal with an ongoing wealth inequality. They see senior executives get bonuses and higher wages, while average worker wages remain stagnant. In a 2023 Deloitte survey, nearly half of Gen Zs and four in 10 millennials said they feel stressed all or most of the time. Only half of Gen Z […]
Dems get warning sign as Gen-Z males turn right
For Democrats, no single voting bloc might be more important to the party’s 2024 success than Gen-Z. Born between the late 1990s and the early 2010s, the first generation reared on the internet has come of age, with more than 30 million members of Gen-Z—the oldest of whom are now 26 years old—having reached legal […]