Anew app officially launched this week that’s designed to help shoppers know what values a brand promotes or supports before buying a product.
The app, Veebs, was quickly embraced by conservatives, thanks in part to Veebs spokeswoman Bri Teresi promoting the app on her social media accounts. Teresi— a model and social media influencer—made headlines in April when she shared a video online of her shooting cases of Bud Light in protest of the beer brand having a branded partnership with transgender influencer and activist Dylan Mulvaney.
However, Veebs CEO and co-founder Chris Rhodes told Newsweek on Friday that the app is not just for right-wing users but people of all political persuasions.
“Yes, we’ve seen the app called the ‘anti-woke’ app, but it is true that it is actually set up to help empower left-leaning consumers as well,” Rhodes said.
Veebs users simply need to open the app—which can be downloaded on iOS or Android devices—the next time they’re at a store and scan the barcode of a product they are interested in buying. The app will then provide a score from 1 to 100 for the brand and parent company based on what’s called “values packs” that the consumers set up on Veebs.
Read more at Newsweek.com
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