Toblerone no longer Swiss enough for Matterhorn

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Toblerone chocolate bars are famous for their triangular peaks. But they will soon be losing their most famous one: the image of the Matterhorn prominently displayed on their packaging.

Toblerone was created in the Swiss city of Bern in 1908 by Theodor Tobler, with its distinctive shape reportedly inspired by his mountainous homeland and the Matterhorn in particular.

It has called itself Swiss-made ever since — until now, thanks to the country’s strict requirements governing which products can legally say that.

Mondelez, the U.S. company that owns Toblerone, is shifting part of its production to Slovakia starting in July, in a move announced last year aimed at cutting costs.

That appears to violate Switzerland’s “Swissness Act,” which since 2017 has required products to meet certain criteria in order to use Swiss symbols (like the Swiss cross) or call themselves Swiss-made.


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Chuck comes from a lineage of journalism. He has written for some of the webs most popular news sites. He enjoys spending time outdoors, bull riding, and collecting old vinyl records. Roll Tide!