Consumers are suing Sazerac Company, Inc., the makers of Fireball whiskey, for fraud and misrepresentation, as the mini bottles of the alcoholic beverage don’t actually contain whiskey.
The smaller bottles, named Fireball Cinnamon, are made from a blend of malt beverage and wine, while the whiskey-based products are called Fireball Cinnamon Whisky, according to the company website.
The 99-cent bottles are sold in 170,000 stores, including gas stations and grocery stores, prompting some customers to wonder what products they presumed to contain liquor were doing there, the complaint says.
Upon closer inspection, customers realized the description of the product was “malt beverage with natural whisky & other flavors and carmel color,” insinuating whiskey is an ingredient used in the drink, when it actually uses whiskey flavor, according to the class action lawsuit, which was filed earlier this month in the U.S. District Court for the Northern District of Illinois (cq).
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