Consumers are buying less and switching to store brands

Decades-high inflation is changing US consumers’ grocery habits.

Kroger, the nation’s largest grocery store chain, said Thursday that budget-constrained shoppers were buying fewer items in stores, favoring Kroger’s cheaper store brands instead of name brands, and switching from beef to pork.
“Rising inflation has consumers rethinking their shopping and eating habits,” Kroger (KR) CEO Rodney McMullen said on a call with analysts. “We are seeing different shopping behaviors based on how individual customers are experiencing the current inflationary environment.”

Read more at CNN.comhttps://www.cnn.com/2022/06/16/economy/kroger-groceries-inflation/index.html

What Are Your Thoughts?

comments