Green. Bio. Natural. Clean. Organic. Eco-friendly. Sustainable.
These are words we are confronted with constantly: on billboards, online and on TV. They are pervasive in advertising and appear on the products we see on supermarket shelves. But what do they really mean and how do companies use them to convince environmentally conscious consumers to buy their products?
Rising public enthusiasm for climate action has led to a surge in corporate climate claims, making it increasingly difficult for consumers to distinguish between good environmental practices and misleading statements, a practice now referred to as “greenwashing”.
Read more at BBC.com